AXE

2024-2025: SMELLS BETTER THAN YOU THINK
(The MArtin agency)

CCP - Art Director

Celeste Chance - Copywriter

Ethan Smith - Social Media Manager

Mik Manulik - Creative Director

As a part of our Smells Better Than You Think campaign, we were tasked with coming up some organic social content that kept AXE in the conversation. We burrowed into subcultures across all major social channels, speaking to gamers, anime lovers, and online trolls to teach them all about the Power of Fragrance.