buy from a black woman/vcu camp adventure

2021- BUY FROM A BLACK WOMAN, rfp b*

CCP- Creative Director, Art Director, Graphic Designer, Animator
Sweta Chowdhury- Strategist
Keely Broderick- Art Director, Video Editor
Lorn Williams- Copywriter
Devin Singh- UX/UI Designer
Lindsey Hughes- Producer

VCU Camp Adventure is an alternative internship and professional development program for young advertising pros. At the cornerstone of Camp Adventure is it’s six-week nonprofit campaign competition. Buy From A Black Woman is a nonprofit 501(c)(3) dedicated to assisting Black Women business owners by filling the gap created by institutional inequality. For 2021’s Camp Adventure, our team was tasked with RFP B; build awareness for the Buy From A Black Woman Directory, with the ultimate goal of increasing the businesses registered with the directory. We developed an app and an accompanying campaign to market the directory directly to these Black Women business owners, focusing on a timeless, yet modern art style inspired by classic black-and-white illustration. Deliverables include direct mail, social content, and an animated spot.

*Awarded 1st Place in Best Integrated Campaign, Best in Show - (Richmond Show, Student Show, 2022)