USCellular

2024 - the phones down for 5 collection
(The MArtin agency + Superjoy)

CCP - Content Creator, Editor

Zey Masunu - Art Director

Mark McColey - Copywriter

Allie Nordstrom - Creative Director

Elliot Nordstrom - Creative Director

Jenni Renas - Designer

Judd Burnette - Design Director

Amanda Ricks - Production Supervisor (Superjoy)

David Freeman - Producer (Superjoy)

To bring awareness to UScellular’s Phones Down For 5 initiative (which challenges people to put down their phones for five minutes, five hours, or five days) we created The Phones Down for 5 Collection social activation. Each piece in the PDF5 Collection is thoughtfully curated to facilitate the phone-free challenge while poking fun at wellness-obsessed behaviors, from a cuddly, possum-shaped phone case to a completely fake oil diffuser that helps you ignore texts.

☏ The Phones down for 5 collection

☏ The Phones down for 5 collection