USCellular
2024 - the phones down for 5 collection
(The MArtin agency + Superjoy)
CCP - Content Creator, Editor
Zey Masunu - Art Director
Mark McColey - Copywriter
Allie Nordstrom - Creative Director
Elliot Nordstrom - Creative Director
Jenni Renas - Designer
Judd Burnette - Design Director
Amanda Ricks - Production Supervisor (Superjoy)
David Freeman - Producer (Superjoy)
To bring awareness to UScellular’s Phones Down For 5 initiative (which challenges people to put down their phones for five minutes, five hours, or five days) we created The Phones Down for 5 Collection social activation. Each piece in the PDF5 Collection is thoughtfully curated to facilitate the phone-free challenge while poking fun at wellness-obsessed behaviors, from a cuddly, possum-shaped phone case to a completely fake oil diffuser that helps you ignore texts.
