USCellular

2025 - the Yap N’ sip kit
(The MArtin agency)

CCP - Art Director, Content Creator, Editor

Celeste Chance - Copywriter

Claudia Camargo - Associate Creative Director, Social

Lindsey King - Creative Director

To combat unhealthy phone habits, we created The Yap n’ Sip Kit, an at-home café kit that encourages users to put the phone down and pick up a coffee cup. Inside The Yap n’ Sip Kit, we introduced The Connection Cup, a double-handed mug for warm beverages and phone-free moments, and Yapkins, napkins with printed, conversation-creating questions. To facilitate the at-home café experience, we gave 50 YNS Kits to USCC fans via an online giveaway.