Virginia Department oF health

2021- VAX Campaign

CCP- Art Director

Chereen Baramki- Art Director

Kirsten Dutton- Copywriter

Shari Hindman- Creative Director (Siddall Communications)

Mariah Kumpe- Copywriter

At the height of the COVID-19 Pandemic, VDH challenged us to create a vaccine awareness campaign aimed towards young adults. We responded with VAX; a social campaign with an edgy, energized look and feel. With VAX, we wanted to dispel myths about COVID and the vaccine by presenting concrete facts, in a way that felt accessible to Gen-Z, without preaching or scolding.